South Tyrol's farms are characterised by their traditional farming methods, which give their products high quality and the very special South Tyrolean touch. But the Roter Hahn direct marketers give new impetus to tradition. In times of change and changing customer needs, they continue to surprise with innovative product ideas.

With love and perfection

In contrast to industrial food processing, small family-run businesses have much more room to let their creative minds run riot. They experiment and tinker until they create the perfect product. Thanks to small quantities, they can also be more flexible in responding to their customers' wishes and give their products that personal touch. So innovation is in the blood of the direct marketers of the "Roter Hahn" brand.

Reinventing tradition

Innovation does not always mean a world novelty. Forgotten fruit and vegetable varieties or old breeds of pigs and cattle are also used in the refinement of Roter Hahn quality products. With courage for new product creations, the farming families are specialists in breathing new life into the classic product range. For example, they produce not only traditional apple juice from apples, but also the "cider" originally native to France. Refined with fruit flavours, the result is a very special and unique product. Other thirst quenchers also impress with innovation, such as fruit nectar made from apricots and apple juice combined with beetroot from the company's own fields.

You think it can't get any more innovative? Our direct marketers leave no product out and also refine cheese with aromatic mountain herbs and yogurt with fruits of all kinds. Old fruits and vegetables are used for spreads, pickled cucumbers or dried tomatoes. Hearty mixtures with products such as Nordic lemon, dandelion blossoms, wild quince, ginger or Jerusalem artichoke also find their way into their experimentation. The farming families are also reviving tradition when it comes to grain. Old maize varieties, which are ground to the "Plentnmehl" (maize flour), or the processing of the farm's own grain to noodles convince gourmets by their uniqueness.

Innovation knows no boundaries

Not only in the processing, but also in the keeping of animals, many of our Roter Hahn direct marketers are innovative. Thus, in addition to the classic free-range husbandry, you will also find chickens in a mobile barn and cows that enjoy the mountain panorama on their interspersed terrace. The farmer families surprise again and again with new ideas. Thus, their diverse quality products convince with perfection, honesty and uniqueness.